About Paul Arden
Paul Arden was a renowned British advertising executive, creative director, and author, best known for his innovative approach to advertising and marketing. He served as the executive creative director at Saatchi & Saatchi, where he worked on some of the most memorable campaigns of the 20th century. Arden also authored influential books, including "It’s Not How Good You Are, It’s How Good You Want to Be," which inspired many in the creative industries to think differently about their work and potential.
