The quote by John F. Kennedy, "Never negotiate out of fear, but never fear to negotiate," emphasizes the importance of approaching negotiations with confidence and composure. It suggests that individuals should not let fear dictate their decisions or drive them to accept unfavorable terms. Instead, one should engage in negotiations bravely and constructively, ready to advocate for their interests. The essence of this quote is to find a balance: maintaining a strong position without succumbing to anxiety, thus empowering oneself to negotiate effectively and with integrity.
Quote By: John F. Kennedy